Overnight trading saw quiet consolidation as traders made final preparations for today’s USDA reports. There was little outside news to spark much movement, except for hot/dry weather in France keeping wheat prices slightly higher and better U.S. weather forecasts pressuring corn. The day session featured timid trade ahead of the reports’ release but a massive reaction on incredibly heavy volume afterward. Simply put, funds were heavily on the wrong side of the acreage figure and quickly worked to get in line with USDA’s forecast. Over 400,000 contracts of December corn changed hands today as funds quickly exited long positions and attempted to get short. That activity sent corn and wheat futures sharply lower, while soyb...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.