Modest volume in overnight trading featured mostly lower prices before the market turned higher heading into the morning break. Corn, soybean, and wheat futures all finished that session with 3-5 cent gains. The day session opened with notable buy corn/sell soybeans action that left the soy complex weaker. Trade was choppy with little fundamental news to push the market one way or the other. However, falling crude oil prices drove soyoil lower, which in turn accelerated selling in soybeans and soymeal. The seven-day weather forecast for the U.S. features temperatures well above normal with heat in the western Corn Belt more threatening for the corn/soybean crops. Precipitation levels will be below normal for most of the country except for...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.