Today, there is something for everyone – both the bulls and the bears get fed. Generally, the market is weaker on weather and supply, but these are seasonal lows and so there is always hope for tomorrow. The late harvest simply means that the seasonal lows hang around longer. Global warming is rarely framed as a benefit, but it is at least to late planted U.S. and Canadian crops. Until there is a change in the fundamentals, the trade is going sideways and with lower volume. Looking down the road, the USDA 30 September stocks report is likely to be bearish, but there’s continued bullish hope that the October WASDE will continue the trend set by the September report towards less production. Until then, efforts to pus...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.