Action at the CBOT was mixed with crop futures mostly lower overnight (with wheat the lone exception) and lackluster during the morning’s trading session. Corn futures attempted to find positive ground early but were unable to post significant gains. Soybeans started the day weaker and losses accelerated with afternoon news from the U.S.-China trade meetings in Washington. Only HRS wheat finished with notable gains. This afternoon, President Trump announced that Chinese agricultural purchases “would not be enough” and that he wants a “complete deal”. The President also indicated that he does not need a complete trade deal before the 2020 U.S. elections. Given that Democratic candidates are having difficu...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.