Corn and soybeans rallied Monday on news of the deal that brought Canada into what is now being called the U.S.-Mexico-Canada Agreement (USMCA), while wheat stayed closer to unchanged. Trade overnight found corn and soybeans correcting lower with wheat trading both sides before posting a small gain at the recess. Today it was wheat’s turn to lead the way higher with soybeans and corn in tow. There were several supportive factors for grains and the soy complex. First, there is the soggy weather outlook with potentially heavy rains over the eastern Plains as well as the western and northern Corn Belt beginning Thursday, which are expected to continue intermittently through next week. Cumulative totals of several inches are possible on a...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.