The CBOT opened higher today with funds adding to their positions and covering corn shorts. The trade is positioning for the October WASDE, which, given the outlier nature of this year’s crop production cycle, almost certainly promises to be surprising. Traders are rolling November futures positions forward with December contracts also coming under readjustment fire. The Export Inspections report was bearish corn, despite an 11 percent increase in inspected volume from the prior week. The report was bullish soybeans with 38.2 million bushels inspection for export, well above the 33.8 million needed to keep pace with USDA’s latest projections. YTD inspections are up 17 percent for soybeans and 21 percent for wheat, t...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.