Trading volume in all markets was extremely light today, which is not surprising as it was a holiday-shortened session. This is also Black Friday, and there is greater interest in shopping than trading. Wheat popped early on news that Egypt had purchased two cargoes of U.S. soft red winter wheat yesterday. The weekly export sales report, delayed until today because of Thanksgiving, was about as expected. USDA announced two sales this morning: 132,000 MT of corn to South Korea and 120,000 MT of soybeans to “unknown.” Today was the last trading day for options on the December futures contracts, and there was obviously no excitement in these settlements. U.S. equity markets were slightly lower to mixed throughout the morning, but...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.