It was another day of quiet, low volume, wait-and-see trade in grain and soy complex futures. Prices were a bit higher across the board overnight, but they turned to more of a mixed stance during the day session as most contracts traded on both sides of Tuesday’s closes. At the end, Chicago and KC wheat were higher, but MGEX May was lower with the May contract falling to a new low closing price of $5.3475, down 7 cents. Corn closed slightly higher as that market continues to slowly claw back some of its losses of last Friday following USDA’s surprisingly bearish acreage and stocks reports. Soybeans were up early on but slumped to 5 cents down before crawling back enough to close with small losses. Meal was up slightly, but soyoi...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.