The CBOT started the day on a weak note with the protests in China and the government’s resulting crackdown creating widespread pressure on financial and commodity markets. The protests and the government’s response created worries about the Middle Kingdom’s demand for a myriad of products. Soybeans managed to shrug of that influence, however, and settled higher on strong demand for soyoil and soymeal. Wheat remains under stiff pressure from fund selling and the short SRW wheat trade has become increasingly popular. Corn was caught between the wheat and soy complex for the day and settled unchanged. The weekly Export Inspections report did not deviate from its recent trends and featured aggressive, bullish soybean i...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.