It was a modest day in the pits with wheat in the green and corn and soybeans in the red. After yesterday’s profit-taking there was leveling out today ahead of the weekend as traders await more actionable factors early next week. A U.S. – China bilateral consultation scheduled for tomorrow that some worried could be a negative impact turned out to be postponed. China’s consistent purchasing of soybeans this past week should continue and provide a floor under the market. Smart money is waiting to see Monday’s crop progress report, and it awaits clarity on future weather patterns (currently cooler and drier). A DTN estimate put the U.S. corn yield at 183.9 bushels/acre, up 2.1 bushels from the August WASDE, but...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.