After a run up in recent days over drought in the U.S., bad news from a major crop tour, plus drought in Europe and China, there was profit taking today as the domestic weather outlook improves and the Black Sea becomes more active. There was uncertainty at the open as corn, soyoil and HRS showed early strength, then waivered along with the rest of the grains and oilseed contracts, and then sold off on mostly higher volume. Only feeder cattle and lean hogs ended the day higher. The crazy part was USDA’s flawed rollout of a new Export Sales reporting platform. At first issuance there were extraordinary numbers listed. As one analyst said, “I'm just a little skeptical when the new crop soybean sales are four times ou...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.