CBOT markets firmed heading into the April WASDE and continued their strength thereafter, despite a relatively benign USDA report. USDA stuck to its measured approach in estimating losses to South American soybean production as well as the Russia-Ukraine war. USDA’s policy is always to avoid forecasting policy changes and their impacts in the WASDE, and that approach has been extended to war impacts as well. The effect of this approach is that the agency’s Black Sea balance sheets are adjusting more slowly to the war’s impacts than are private estimates. For the U.S., the April WASDE brought little changes to the major crop balance sheets, with 2021/22 corn ending stocks unchanged after offsetting adjustments to eth...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.