The CBOT was mixed on Wednesday with corn rising after the USDA reported “flash” export sales of over 1.9 MMT of corn to Mexico and unknown destinations combined. The news put a bid under futures and caused corn spreads to firm slightly with funds buying back some of what they sold earlier this week. Wheat tagged along and posted 5-cent gains for the day while soybeans sank lower amid bearish fundamentals. There were daily export sales of 330 KMT of soybeans reported for the day, but the market seems to view such volumes as normal for this time of year and were not overly impressed. Historically, exports have been a major demand driver for soybeans, but this year it feels like they are merely a relief valve for the massive crop and not nece...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.