There was again a lot to unpack in today’s trade action, and not all of it was pretty. Big Crops: There is no getting around the fact that favorable weather for the most part is leading to big crops. Conab raised its soybean estimate to 169 MMT, now just 1 MMT below USDA. The Wheat Quality Council affirmed a big HRW crop. While the July corn contract closed up, new crop corn positions all closed lower on rapid seeding and good moisture. Corrections: Wheat had become oversold, and cattle were overbought. Corrections have finally arrived as cattle spent a third session lower, and winter wheats closed higher for a third straight day. Facts and Rumors: Energy markets are oversupplied. Crude oil is down nearly 25 percent from i...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.