Yesterday’s bump in the market was because USDA’s WASDE report was not as bearish as feared. Today’s jump is harder to explain - it seems miscalculated. Some say it was based on the prevented planting acres data, but the World Agricultural Outlook Board would have had those numbers when finalizing the WASDE. The “lockup” or closed-door meeting where WASDE numbers are finalized involves all cards on the table. The outcome is based on the best “facts” available and that includes the prevented planting numbers. The derecho impact was not included, but everyone knows that will not change the bottom-line numbers very much. Late today some were speculating it is the weather forecast. So today was b...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.