The CBOT was mostly higher before the Christmas holiday with grains in the lead, though with each market seeing a different fundamental driver. Wheat futures rallied on the once-again-escalating tensions in the Black Sea and dry weather in the U.S. southern plains that has left the wheat crop vulnerable. Corn futures pushed higher on a combination of technical trade and hints of improving corn demand from China, a buyer absent from U.S. markets this year. Finally, the soy complex rallied on the improving pace of shipments and sales to China, with dry weather in Argentina providing additional support. Livestock futures all settled lower as pre-holiday meat demand starts to fade and the market looks to early 2026 with uncertain consumer...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.