The CBOT was mostly sideways on Tuesday with funds still paring back a few shorts in the corn and soy complex while resuming some light selling in wheat futures. There was little fresh news for the day, which contributed significantly to the lack of price action. Russian FOB offers continue to decline despite challenging weather for the country’s spring wheat crop, and that weighed on wheat futures again today. For corn and soybeans, Monday’s Corp Progress/Conditions data was benign and showed the crops barreling towards a timely harvest with little fears of disruption. Overall, the week seems primed for steady/sideways trade with little on the horizon to induce polarity. Note, however, that macroeconomic factors could become mo...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.