It was the last trading day of a shorter trading week that provided lots of inputs. It started with the Acreage and Quarterly Stocks reports, which changed little but they did confirm expectations. Weather continues to point toward ample crop supplies. President Trump teased there is a trade deal with Vietnam, the fifth largest market for soybeans. The deadline for reciprocal tariffs is now one week away and more announcements (good and bad) are expected. This morning’s jobs report and other economic indicators affirm potential domestic demand. Then the Big Beautiful budget bill passed, after the market closed but it is likely to give soyoil a lift when the market reopens on Sunday night. President Trump is in Des Moines, Iowa t...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.