Over the past three weeks, one has been unable to discuss ag commodity futures without a detailed discussion of U.S. weather patterns, and that remained true on Wednesday. The CBOT was sharply lower as rains fell across the U.S. Plains and Eastern Corn Belt and offered broad coverage and meaningful stress reduction for crops. Further pressuring crop markets was the 1-3-day weather forecast showing heavy showers and over two inches of rain forecast for Iowa, Missouri, and Illinois – states that so far have missed out on much of the recent precipitation. One key feature of the updated weather forecasts – and a major reason for corn futures’ decline – is that the above-average heat present in the Midwest so far this su...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.