Key Market Developments Macro/Geopolitics: Markets are staring down a deadline tonight as President Donald Trump pushes Iran to reopen the Strait of Hormuz by 8:00 PM Eastern. So far, Iran has rejected the U.S.-backed ceasefire proposal — reportedly delivered through Pakistan — stating that only a permanent end to the conflict would be considered. At the same time, reports of strikes targeting key infrastructure, including Kharg Island, have only added to the uncertainty. That uncertainty is showing up across markets. Equity markets were under pressure, while the U.S. dollar held steady as investors leaned more defensive. But more than anything, the market is watching energy — using crude oil as the real-time indicat...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.