The November WASDE report usually involves some tweaking of the numbers by USDA, and that is all it mostly was today, but with some quirky impacts. First, there were a few surprises but not dramatic ones and yet the report spurred larger to outsized volume in trading across the grain and oilseed contracts. There appeared to be an initial overreaction since overall pre-report lower trading initially jumped dramatically higher. January soybeans initially traded as much as 17 cents higher. However, after more fully absorbing the report’s nuances, contract values reversed and then wobbled closer to unchanged. The mixed reactions are understandable in context:CornBullish:USDA lowered 2024/25 corn yield by 0.38 percent, versus an expected sm...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.