The CBOT ended sharply higher for the day with soymeal – surprisingly enough – leading the way higher. Soymeal futures posted a massive bullish rally that triggered buy-stops and technical buying along the way. The strength in soymeal pulled soybeans higher, which in turn supported corn. Wheat futures posted another round of fresh contract highs this afternoon as well amid rising geopolitical tensions between Russia and Ukraine. Funds returned to the CBOT as net buyers on Friday, though afternoon profit taking did develop in wheat. Funds are thought to have secured 11,000 contracts of corn, 8,000 contracts of soybeans and remaining flat the wheat market. Funds likely also secured 6,000 contracts of soymeal while selling s...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.