Yesterday’s steep losses in the futures market was followed by a lower close overnight that fed today’s narrative for yet still more declines in the grain and oilseeds market. There was a brief showing of green in the wheat market about an hour into the session, but it wasn’t sustainable. More positive for the day was the cattle market. Good weather and global economic softness are the bearish factors facing the market. On the weather front, the forecast remains consistent with cooler temperatures and chances of showers, particularly towards the west and south. This is arriving during the critical soybean pod setting time. Even drought-stricken Europe is finally getting a chance for some showers. At the macro...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.