The CBOT was mostly in the red to start the week with the bullishness from Friday’s WASDE report failing to trigger enthusiasm from bulls this week. Corn and soybeans both tried to rally and follow Friday’s bullish action, but quickly triggered farmer/hedge selling and profit taking that pushed the markets into the red. CBOT wheat futures managed to post a few cents’ gain for the day with support from Friday’s corn rally, but the KCBT market remained under pressure from cheap and abundant Russian supplies. Overall, the day’s trade had the feeling that traders are waiting for harvest to confirm or contradict USDA’s supply expectations and make sure demand and physical pricing can withstand the massive corn...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.