Meatless Hurdles Efforts to guilt people into switching from meat to meat substitutes may have more hurdles than have been commonly understood. Consumer focus work by the RISE Research Institutes of Sweden’s Bioeconomy & Health revealed some notable consumer attitudes toward switching from the real to the contrived. Many involved questions around unintended consequences:

What will happen to the farm animals if we stop using them for food?

Expectations about the quality, tase and texture of meat are consistently met, but are they with the substitutes?

Are we not omnivores that have eaten meat throughout history? What are the long run consequences to the human body from quitting meat and eating a lot of other stuff?...