Argentina’s Corn and Wheat Market Update The central and southern regions of Argentina’s agricultural area have received abundant rainfall in recent weeks, improving water conditions for crops and replenishing soil moisture throughout the profile. As a result, except for the northern provinces — which contribute little to total production — most of the agricultural region has soil moistures at full capacity in its arable layer (the top centimeters of soil). However, in terms of overall soil moisture availability, additional rain is still needed in the north and the far south of Buenos Aires province. Last week’s rains were intense, with isolated cases of hail, flooding, and crop lodging. Forecasts for the next...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.