Corn Argentina The corn harvest has picked up speed and almost 13 percent of the area has been harvested to date. Farmer selling of corn supplies has been slowly improving, except for the week when the new “soy dollar” or “agri dollar” was announced. That week saw signifcant uncertainty and farmers suspended sales. Now, sales are rising again but are still only about half the volume sold this time last year. In any case, exporter participation in the market remains very low. They already have enough corn to meet scheduled shipments and, because they do not have to comply with export permits on time, they do not need to pay current market prices. Local consumers, on the other hand, need corn for...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.