Corn The moisture content of corn still standing in Argentina’s fields continues to fall, allowing for faster harvest progress. To date, 15 percent of the area has been harvested with an average yield of 4.1 MT/ha. Even though Argentina will have a much smaller crop than in previous years, corn prices are under strong pressure both in the local market and premiums in the FOB market. There are multiple reasons for this, but the primary factor is the huge Brazilian crop that is expected to come in June/July. The crop is forecast around 124-125 MMT (76 percent of which will be the safrinha or late corn) and USDA’s latest export forecast for this crop suggests shipments from Brazil will reach 52 MMT. The Brazilians will need...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.