Wheat Determining how much wheat will be planted in Argentina is difficult. Production margins have gone from very bad to very good, thereby encouraging producers to change their minds about planting intentions. An increase in area is certain; in fact, the top market seed varieties are already sold out and the second-tier varieties, which are equally good, are what remain. The soil moisture profile is still good, but some areas show that the available water in the top centimeters of soil (needed at planting time) has already disappeared, forcing producers to plant deeper than usual. Some producers, seeing this situation and expecting below-normal rainfall for the last quarter of the year, will not plant wheat and instead will save th...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.