Soybeans Brazil The Brazilian market was almost entirely dead last week with Chinese buyers sidelined and not bidding on any position. Their absence has persisted for two weeks now, concerning several exporters. The situation is compounded by a lack of farmer selling (due to the strong Brazilian real). Consequently, the market remains at a standstill. The problem is that exporters need to move their logistics, and WPI believes they hold a 2-MMT long position in old crop soybeans. That is mostly for nearby deliveries and one of the reasons why the nearby market is receiving pressure. Last week the main activity was rolling positions forward. Several trading houses had to roll from July to August and pay 9 cents for 20 days, while rol...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.