Corn Argentina’s corn planting advanced 7.4 percentage points over the past week and reached 19.8 percent of the 7.8 MHa projected for the season. Favorable soil moisture continues to support early planting and put progress roughly 7 points ahead of last year. However, western, central, and northeastern Buenos Aires remain affected by poor field conditions and damaged rural roads, slowing operations. In market terms, corn was the least affected by the recent cut in export taxes. Exporters reported foreign sales of about 2 MMT, but that volume had already been purchased in the local market. As of 24 September, they had bought 25.5 MMT and registered 23.5 MMT for export. Argentina’s corn exports in September totaled slightly...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.