Soybeans Market Overview The U.S. trade war has been leading the soybean market for several months, but the latest developments (for the worse) have certainly enhanced the market’s focus on it. The Chinese decided to move on Brazilian soybeans last week and secured some Argentine origin as well. Buyers suddenly became nervous and decided to purchase all the available cargoes for nearby positions. Brazilian basis traded higher each day last week, reaching 183N for June and 190N for July CNF China by Friday. Brazil Origination was also moving in Brazil since the weaker currency compensated for the CBOT’s fall, while rising basis levels piqued farmers’ interest in selling their crop. Consequently, the FOB and CNF markets...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.