Mediterranean/Middle East/North Africa/Africa – MEA Region Syria’s wheat crop is expected to be down by 75 percent this year due to severe drought conditions. Syria will need to find a source for about 2.7 MMT of wheat in order to supply the population. Syria is hoping that the lifting of sanctions by the U.S. will make the purchase of wheat much easier. Egypt’s government received 3.2 MMT of its planned wheat purchases. The total wheat production is forecast to reach 10.0 MMT with the government purchases possibly being as high as 5.0 MMT. The government says that 56 percent of wheat consumption is now being met by local wheat and an increase to 65 percent of consumption is planned. Egypt’s current wheat reserves st...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.