Regional Updates MIDDLE EAST/MEDITERRANEAN COMMENTS The Tunisian government will be using drones this year to assess the grain crops as well as to try and identify those who have been setting fire to the wheat crops in parts of the country. However, some locals say only very high temperatures and dry conditions are causing the fires. Also in Tunisia, there has been a significant jump in the total cost of imports with increases of 52 percent for wheat, 87 percent for barley and 33 percent for maize. However, the numbers reported by the government only reflect currency cost, so it is not possible to know the actual tonnage import increase. Overall food imports are up 16 percent in total cost. The Kurdish-controlled area of Syria is stoppi...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.