Regional Updates MEDITERRANEAN/MIDDLE EAST/NORTH AFRICA/AFRICA – MEA REGION Iran’s government increased the purchase price of local wheat, to the equivalent of $430 MT. The government says that more than 7 MMT of local wheat has been purchased from farmers. The Iran Ag Ministry says that purchases of local wheat for next year should increase to 9 MMT due to increased planting. Sri Lanka’s main bakeries have decided not to increase bread prices during the current flour shortage with wheat flour prices jumping by about 50 percent. However, bakeries are reported to be cutting back on production due to high flour prices. The government say that wheat flour shipments are expected shortly from Turkey and Dubai and...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.