Regional Updates MEDITERRANEAN/MIDDLE EAST/NORTH AFRICA An electrical fire at the main grain silo in Tartous Syria has meant that 35,000 MT of wheat had to be moved to other storage. The wheat was not damaged by the fire but there was some damage to the silos – total damage to the silos is not yet known. Luckily, no one was hurt in the fire that lasted for several hours. The head of Algeria’s grain purchasing office, OAIC, has been removed from his position due to the “Lithuanian wheat” situation that resulted in 30,000 MT of wheat being declared not fit for human consumption. The wheat is said to contain “red seeds” that are not allowed. The UK has announced that it will be contributing an extr...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.