Regional Updates MIDDLE EAST/MEDITERRANEAN COMMENTS Middle East/North Africa (MENA) buyers of Ukraine’s wheat and corn are very concerned about the situation that has developed between that country and Russia in the Kerch Strait that abuts Crimea. While Russia says that the strait is operating at full capacity, there are long lines of vessels heading up to load and discharge cargoes. The current situation there does show how vulnerable grain shipments from the Azov Sea can be to political unrest. A delegation from Egypt, representing the private and public sectors in the wheat business, was just in Spain for a one-week visit to look at grain inspections, importation systems and logistics. The group visited Tarragona and Malaga port...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.