Regional Updates MEDITERRANEAN/MIDDLE EAST/NORTH AFRICA/AFRICA – MEA REGION Egypt is facing continued daily power cuts as the very high temperatures have increased electricity demand. Egypt does have sufficient electricity production but the reduction in fuel to the plants has caused generation shortages. During the hot summer weather, the poultry industry depends on electricity supply to keep the poultry houses and hatcheries cool. Egypt’s wheat imports so far in 2023 are up by 34 percent to 5.66 MMT, up from 4.22 MMT in 2022. Egypt will continue to buy Ukraine wheat but through Europe on the land bridge from Ukraine. Egypt’s buying of local wheat is now at 3.8 MMT. Egypt has signed a $100 million renewable loa...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.