Ministry of Truth The U.S. Supreme Court refused to hear a case involving the ag gag rule in the state of Kansas, effectively allowing surreptitious filming of animal agriculture operations and other practices considered deceptive by farmers. Meanwhile, the Biden Administration has created a Disinformation Governance Board, or what detractors are calling disinformation police or an Orwellian Ministry of Truth. However, farm organizations could use this new agency to press their case that a contributor to false information in social media are activists that oppose modern agriculture, some of whom receive funding from foreign organizations. Russia Upsets EU Ag Policy Some U.S. farm organizations have been warning that leaders in Brus...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.