Misreading Airbus Tariffs President Trump is about to impose tariffs on European goods using WTO-sanctioned authority in the Airbus case. Europeans are understandably upset but some of the reactions are a misreading of the facts. Including these: • As usual, there is the argument that it hurts American consumers, which is true but if it were the only important impact no country would impose tariffs. This argument only reinforces the need for Brussels to reduce its border measures against U.S. products. • There is the nonsensical warning that it makes it ‘more complicated’ for the two sides to negotiate a solution to the Airbus/Boeing dispute. Negotiations happen due to mutual need and the side with greater lev...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.