- Today is WASDE day with USDA’s release of this month’s edition. The April WASDE is normally uneventful with South American crop production levels largely narrowed down to within a couple of MMT of the final numbers. Domestic and world demand trends have been established, and with export offers priced well out into summer, trade flow patterns can be predicted. It is in the May WASDE that USDA takes its first shot at estimated 2019/20 supply/demand balances, which will be eagerly anticipated. - China remains the wild card. If/when a trade agreement is finalized with the U.S., China may commit to buying quantities of U.S. grain and soybeans that do not logically fit into current and expected price/trade patterns. Moreover, the i...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.