This morning USDA announced a sale of 2.603 MMT of soybeans to China for 2018/19, part of the second tranche of 5 MMT that Chinese Vice-Premier Liu promised would be purchased as a negotiating “reward” when he and his group met with President Trump at the White House on 31 January. This is in addition to the 612,000 MT sale to China announced yesterday. USDA also announced a sale of 274,000 MT to unknown destinations for 2018/19, which could be related to China as well. Trade sources believe that almost the entire 5 MMT promised last Thursday have now been covered as of yesterday with perhaps a remaining tag end booked this morning. Another Chinese sales announcement is expected Wednesday morning. The Chinese government-owned b...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.