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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
An Ankylosaurus lumbers along the shore of what’s now eastern Montana. Walking low to the ground, the dino uses its flat, leaf-shaped teeth to tear at ferns lining the water. Suddenly, a shadow looms over the herbivore—a Tyrannosaurus rex is hungry. But Ankylosaurus won’t be a...
Kolkwitzia amabilis /kɒlˈkwɪtsiə əˈmæbɪlɪs/,[2] commonly known as beauty bush, is a species of flowering plant in the family Caprifoliaceae. It is the sole species in genus Kolkwitzia.[1] It is a deciduous shrub grown as an ornamental plant. In China, where it originated, the plant is cal...
The yellow-bellied marmot (Marmota flaviventer), also known as the rock chuck, is a large, stout-bodied ground squirrel in the marmot genus.[2] It is one of fourteen species of marmots, and is native to mountainous and semi-arid regions of southwestern Canada and western United States, includin...