Novel and Magnanimous Ukraine has 20 MMT of grain that need to be exported over the next three months before the next crop comes off the fields and needs a place to be stored. Without access to its ports, its current export capacity is 1.5 MMT/month. With hoped-for production this summer of an additional 30-40 MMT of commodities, there is a lot of food trying to squeeze through a rickety, old, land-based transportation network with conflicting standards. The EU proposed this week the creation of “solidarity lanes” whereby governing authorities would coordinate efforts to remove bottlenecks to Ukraine’s exports. On the one hand, boosting Ukrainian exports will lower EU farmer returns. But on the other it will reduce the le...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.