Offline is More Fun Today was the first day of this year’s online EU Agricultural Outlook Conference, but more fun was had in the sidebar chats of participants watching the speakers via their computer screens. The first day was dominated by officials explaining the Farm to Fork and Green Deal initiatives, plus some talking points on impacts from the COVID-19 crisis. Reading the comments of lobbyists for the status quo, independent academics, plus industry analysts it became clear that conventional farmers and livestock producers feel threatened and are highly skeptical of the government’s proposals. Summarizing a general viewpoint - the result will be Europe losing the global dairy market to the Kiwis and the Americans. The re...
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...