Compared with 2014/15, this year’s volume of U.S. soymeal exports has not been very good. However, it would be even worse if not for the big increase to two particular markets. Separately, the current ship lineup in the Gulf for soybean loadings could be indicative of how those exports finish in 2015/16. Limited Expansion Forecast for Brazil‘s Soy Area Brazil’s soybean planted area will increase only 2 percent to 33.9 million hectares (83.8 million acres) in the upcoming summer cropping season versus 33.2 million hectares (82.04 million acres) in 2015, according to the average forecast of local analysts surveyed by Reuters. The range of their projections was 33.5-34.3 million hectares. Based on an average yield of 3.062 MT/hectare (45.53...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.