Soy Planting Substantially Delayed in Brazil A late beginning of the rainy season in Brazil continues to delay the planting of soybeans in Brazil. The firm Safras & Mercado reports only 0.9 percent of the planned area of soybeans had been planted in Brazil as of 27 September. That compares with 4.9 percent a year ago and the 5-year average of 2.3 percent. In Mato Grosso, the largest soybean producing state, only 1 percent of soybeans had been planted versus 5 percent a year ago. It remains dry in most of Mato Grosso where plantings are expected to reach 2 percent by the end of this week. More rainfall has been received this week in the state of Rio Grande do Sul and much of Parana. In Parana, the second-largest soybean pr...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...