The Market With just two days left before the January WASDE, the soy complex is trading above week-ago levels, but that fact belies the weakness that has enveloped the market since late November. Skepticism over China’s long-term commitment to U.S. soybean purchases – especially considering the massive Brazilian crop farmers are starting to harvest – continues to weigh on demand expectations and prices. Too, delays in U.S. biofuel policy regulations approval and implementation continue to depress soyoil demand. The weakness in soybeans has allowed CBOT board crush margins to edge higher this week, rising about 3.75 cts/bu $1.49/bu. Soyoil futures are modestly higher but have lagged meal gains, leaving the oilsh...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.