Soy Export Sales Highlights Today’s USDA/FAS weekly export sales report continued to show low U.S. soy export sales and also a slowing down of exports because of the great increase in exports out of South America. However, there are signs demand for U.S. soy will begin to pick up in late summer. Today’s report indicated net soybean export sales in the week ending 10 June for shipment in 2020/21 totaled only 63,500 MT. Sales for shipment in 2021/22 were disappointing at only 6,500 MT. The sales for shipment in 2020/21 were mostly for Japan (15,500 MT), Colombia (15,000 MT), Indonesia (12,300 MT), Saudi Arabia (9,500 MT), and Canada (9,400 MT). Those sales and others were partially offset by reductions of 10,000 MT for unknown d...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
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