U.S. Soy Export Sales Highlights Today’s USDA export sales report indicated exporters of U.S. soybeans had a good week selling U.S. soybeans for export in the next marketing year. U.S. soymeal exports sales and exports also were fairly positive. However, sales and exports of soyoil remained dismal. Net soybean export sales last week totaled only 11,400 MT for shipment in 2020/21 and 424,800 MT for shipment in 2021/22. The top sales for shipment in 2020/21 were Vietnam (37,200 MT), Indonesia (28,700 MT), Venezuela (10,000 MT), Colombia (7,000 MT), and Malaysia (6,700 MT). Those sales and others were mostly offset by reductions for unknown destinations (51,000 MT) and China (41,000 MT). The top sales for shipment in 2021/22 were for u...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...